technology

Facebook considers giving up and becoming TikTok

The Verge·July 24, 2026

Facebook is planning significant changes to retain users who are switching to rival platforms like TikTok. The platform will test a "reimagined experience" later this year, featuring a full-screen video interface for a subset of users. This new interface will initially roll out to countries that prefer video content, with a potential expansion to the US planned for next year. Facebook's experimental new interface is driven by the need to adapt to changing user preferences and stay competitive in the social media landscape.

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