technology

Dots get up in Muse’s business

The Verge·October 2, 2026

OpenAI's answer to Muse arrived this week, and it looks a whole lot like Muse dressed up in a suit and tie. Dots is a business-first product - for now, at least - costing a minimum of $100 per month. And sure, you can make a cute little Dot character, just like you can make a cute little Muse character. But OpenAI's early marketing is all about how you can use it to do Business Things: launch websites, reschedule calls, build slide decks for board meetings. Muse, on the other hand, keeps reminding me to buy a jacket I looked at. This week on The Vergecast, we're talking about Dots and the current state of agentic assistants. Our conversatio …

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