Don’t screw this up, Marvel
The Verge·August 4, 2026
Marvel's latest film, Spider-Man: Brand New Day, has achieved immense success, earning $1 billion worldwide and setting a record for the biggest box office opening weekend in Hollywood history. The movie's success reinforces Sony's decision to retain the Spider-Man film rights and demonstrates the wisdom of Marvel Studios' deal to incorporate the character into its films. Despite this achievement, the larger Marvel Cinematic Universe has been experiencing a slump in recent years, and it remains to be seen whether the success of Brand New Day will help get the franchise back on track. The film's excellence does not necessarily indicate a solution to Marvel's current struggles.
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