Did the World Cup Live Up to Tourism Expectations? Here Are the Winners and Losers.
NYT > Business·July 23, 2026
The World Cup had varying effects on host cities and tourism industries, with some experiencing significant gains and others falling short of expectations. Certain cities and hotels saw a surge in bookings and revenue, while others struggled to fill rooms and attract visitors. Overall, the tournament's impact on tourism was mixed, with some destinations reaping benefits and others failing to capitalize on the event. Winners and losers have emerged, with a clear breakdown of which cities and industries benefited most from the World Cup.
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