Comcast’s split could make or break Peacock
The Verge·July 1, 2026
NBCUniversal executives are about to find out whether Peacock will sink or swim in the streaming industry. Now that Comcast is planning to split NBCUniversal, Peacock, and Sky from its broadband and wireless businesses, Peacock will be forced to stand on its own - without the backing of a combined company that pulled in more than $123 billion last year. In the years following its launch in 2020, Peacock was treated as an accessory to an Xfinity subscription. But once Comcast stopped offering it as a free perk to Xfinity X1 and Flex subscribers and axed its free membership tier in 2023, it was a sign that Comcast believed Peacock had somethi …
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