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Can the N.F.L. Win Fans in South Korea With Flag Football?

NYT > World News·June 7, 2026
Can the N.F.L. Win Fans in South Korea With Flag Football?

The National Football League is seeking to gain popularity in South Korea, where American football has struggled to gain traction for decades. The inclusion of flag football in the upcoming Olympic Games has generated optimism about the sport's potential in the country. South Korea's participation in the Olympics may help increase interest in American football and provide the NFL with an opportunity to expand its fan base. The NFL hopes to capitalize on this momentum to win over fans in South Korea.

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