Can Mattel Build an Empire on He-Man’s Shoulders?

Mattel is attempting to establish itself as a major entertainment player by reviving the 1980s character He-Man through the "Masters of the Universe" franchise. The company's success in this endeavor will depend on its ability to rebrand the hypermasculine character for modern audiences. He-Man's nostalgic appeal and potential for expansion into various media formats make him a key figure in Mattel's strategy to become an entertainment powerhouse. If successful, the franchise could significantly boost Mattel's reputation and revenue.

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