California law targeting loud streaming ads takes effect on July 1

California's new law, set to take effect on July 1, aims to reduce the volume of loud streaming ads. The law requires streaming services to adhere to federal guidelines that limit the volume of commercials to the same level as the programming they accompany. Streaming services will need to comply with the new regulations to avoid potential penalties. The change is expected to provide relief to consumers who have long been annoyed by abruptly loud ads.

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