Big tech bets on new mascots in bid to seem more cuddly
BBC News·May 13, 2026
Major tech companies, including Apple, Microsoft, and Google, are introducing new mascots in an effort to rebrand themselves as more approachable and friendly. These cartoon characters are being prominently featured by the companies in their marketing efforts. The move is seen as a way for big tech to soften their public image and appear more relatable to consumers. By using mascots, the companies aim to create a more personal connection with their users.
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