As VC-backed e-bike startups went bankrupt, bootstrapped Lectric grew

Lectric, a bootstrapped e-bike company, has experienced growth amidst the bankruptcy of several VC-backed e-bike startups. The company believes the US market is ready for increased competition and choice, and has capitalized on this opportunity. In the past six months, Lectric has launched three new brands, expanding its presence in the market. Lectric's self-funded approach has allowed it to thrive in a challenging industry.

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