As Messi Dominates the World Cup, a War Is Waged Over Maradona’s Image

Lionel Messi's dominance at the World Cup has drawn attention to the sport, but behind the scenes, a multimillion-dollar battle is unfolding over the brand and image of soccer legend Diego Maradona. Investors and Maradona's family are embroiled in a contentious dispute spanning continents, with significant financial stakes. The fight is causing divisions within Maradona's family and burning investors who had hoped to capitalize on his iconic status. Maradona's legacy and lucrative brand are at the center of the intense and complex struggle.

✦ AI-generated summary