Artisanal or Exploitative? Unraveling the Story of Mexico’s World Cup Jerseys

Mexicans are outraged over allegations that Adidas exploited Indigenous women to produce World Cup jerseys. An investigation into the matter involved traveling to the mountains to gather information from the artisans themselves. The artisans' accounts are expected to shed light on the working conditions and treatment they received while sewing the jerseys. The controversy has sparked a broader conversation about labor exploitation and cultural appropriation in the production of cultural symbols like sports jerseys.

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