Are fans now more invested in star names than clubs?
BBC Sport·August 15, 2026
From Lionel Messi and Cristiano Ronaldo to Erling Haaland and Jude Bellingham, are star names a bigger draw than clubs for young fans?
From Lionel Messi and Cristiano Ronaldo to Erling Haaland and Jude Bellingham, are star names a bigger draw than clubs for young fans?
