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Apple to raise prices as AI boom pushes up chip costs

BBC News·June 18, 2026
Apple to raise prices as AI boom pushes up chip costs

Apple is expected to raise prices due to increased chip costs driven by the AI boom. The company's outgoing CEO, Tim Cook, did not provide a specific timeline for the price increase or disclose which products will be affected. Rising chip costs are likely to impact Apple's product lineup, although the details remain unclear. The price hike is a response to the growing demand for AI-powered technologies and the subsequent surge in chip production costs.

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