Apple quietly reveals how its Maps ads will differ from Google’s

Apple has published its policies for the upcoming Maps advertising business, outlining a strategy distinct from Google's approach. The new rules prohibit certain businesses, including home services like plumbers and locksmiths, from advertising on Apple Maps. This approach suggests that Apple is taking a more curated stance on ads, excluding sensitive categories from its platform. By doing so, Apple aims to differentiate its Maps advertising business from competitors like Google.

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