Apple launches ‘Upgrade’ program to lease new devices
The Verge·July 28, 2026
Apple has launched a new leasing program called "Apple Upgrade" to make its latest devices more accessible. The program, available in the US, allows users to lease iPhones, Macs, iPads, and Apple Watches, with options to keep the device, pay it off early, or upgrade to a new model at the end of the subscription period. This leasing program comes after Apple recently increased the prices of its MacBooks, iPads, and other devices due to ongoing memory and storage shortages. The "Apple Upgrade" program is designed to work similarly to a car lease, providing users with more flexibility in acquiring new Apple devices.
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