Apple is banking on privacy to set its smart glasses apart

Apple is planning to unveil its first smart glasses at WWDC next June, with a projected launch by the end of 2027. The company is prioritizing the development of robust privacy features to differentiate its product from competitors, such as Meta's AI glasses, which have faced controversy over their ability to capture photos and videos discreetly. Apple has spent over a decade establishing itself as a champion of privacy, and entering the smart glasses market requires careful consideration to maintain this reputation. By emphasizing privacy, Apple aims to set its smart glasses apart from others in the market.

✦ AI-generated summary