Amazon’s new plan for games: James Bond and AI Snoop Dogg
The Verge·June 4, 2026
Amazon's gaming strategy has been unclear despite its active presence in the space, with investments in Twitch, Luna cloud gaming, and various franchises. The company recently relaunched Luna with a focus on party games playable with a phone as a controller, including an AI-powered game featuring Snoop Dogg. This shift came after Amazon announced a pivot away from massively multiplayer online games (MMOs) late last year. Amazon claims this change is not a retreat, but rather a new direction for its gaming efforts.
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