Amazon’s Panos Panay addresses new Fire phone rumors
The Verge·May 13, 2026
Panos Panay, Amazon's head of devices and services, has addressed rumors of a new Fire phone, stating that the company is "not necessarily" planning to release a smartphone. When asked directly about the possibility, Panay replied that it's "just not the goal," but stopped short of denying the rumors outright. Amazon had previously developed a smartphone, the Fire Phone, which was scrapped over 10 years ago due to poor reception. Panay's comments come amid reports of an Alexa-enabled AI phone codenamed "Transformer" being in development.
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