Amazon hopes to challenge Nvidia more directly by selling its AI chips
TechCrunch·June 18, 2026
Amazon is seeking to challenge Nvidia by selling its artificial intelligence chips directly to other data centers through its AWS division. The company views this as a significant business opportunity, with CEO Andy Jassy estimating its potential value at $50 billion. By expanding its chip sales, Amazon aims to increase its presence in the AI hardware market. This move would allow Amazon to compete more directly with Nvidia, a leading provider of AI chips.
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