All Aboard! Brands Jump on the Knicks Bandwagon.
NYT > Business·June 18, 2026
Companies are showing their support for the New York Knicks by posting memes and changing their social media avatars to the team's blue and orange colors. Some of these companies have no prior connection to New York or basketball, yet are still jumping on the bandwagon. Their social media captions are filled with cheers for the team, indicating a widespread enthusiasm for the Knicks. Brands are leveraging the team's popularity to connect with fans and boost their own online presence.
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