AI ‘content creators’ are getting harder to spot

AI-generated content creators are becoming increasingly difficult to distinguish from real individuals. Initially, AI influencers were easily identifiable and largely ignored, but advancements in technology have made them more sophisticated and realistic. Early virtual influencers, such as Lil Miquela and Shudu Gram, were obvious digital productions, but newer AI avatars are more convincing and blending in with human creators. As a result, it is becoming challenging to determine what is real and what is AI-generated on social media platforms.

✦ AI-generated summary